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L'Oreal Paris Superior Preference Fade-Defying Color + Shine System


Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in a variety of shades so you can find your own signature color.

L'Oreal Superior Preference Fade-Defying Color and Shine creates beautiful color, silky hair and leaves it healthy from root to tip with this Level-3 no-mess or fade color kit.

  • L'Oreal Superior Preference Fade-Defying Color and Shine beautiful color and shine that defies fade-out for up to 8 weeks
  • Care Supreme Conditioner with Golden Camelina Oil and anti-oxidant Vitamin E
  • UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair
  • From root to tip, color won't fade-out, turn dull or brassy
  • 1 application

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

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